There’s no doubt that Google reviews have become an important part of a business’s marketing strategy. For a growing number of consumers, the way to decide whether or not to choose a new restaurant or purchase a specific product is to read what other people have said about it online. With so many businesses and products vying for attention, it’s only natural that some of them will turn to Google Reviews as a tool for getting more customers in the door.
So how exactly do Google reviews help businesses acquire more customers? To answer this question, we’ll need to look at the sales statistics behind Google Reviews. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals, positive or negative. Scared a negative review will hurt your business? A study actually found that of the people who took the time to read negative reviews 67% were more likely to convert!
What this means is that even with all the advances in social media and search engine optimization over the years, Google still has the most robust search engine available to us, and if you want to get noticed, you need to make sure your business is listed on Google Maps.
You might be thinking that the answer is clear: just get listed on Google Maps. But what if you’re not sure where to start? How do you know which listings are accurate, and how do you go about fixing those that aren’t? It can be a confusing process, but that’s why we are here! We want to make sure that you have all the information you need to get your business on Google Maps and stay there. Here’s our guide on how to list your website on Google maps.